SESAME WORKSHOP is the non-profit educational organization behind Sesame Street, the landmark television program that reaches millions of children every day in more than 150 countries. Delivered through a variety of platforms, Sesame Workshop develops research-based content - including television programs, books, games, mobile apps and community engagmeent initiatives - that supports early childhood learning, helps prepare children for school, and addresses developmental needs.
Since 2004, Sesame Workshop has led a Healthy Habits for Life campaign. Through episodes, products, and public service announcements, Big Bird, Elmo, Cookie Monster, Abby Cadabby and other Sesame Street friends encourage kids to try healthy foods and exercise.
In March 2014, First Lady Michelle Obama announced a collaboration of Sesame Workshop, Produce Marketing Association (PMA), and the Partnership for a Healtheir America (PHA) in a two-year agreement to help promote fresh fruit and vegetable consumption to kids.
The Sesame Street social network continues to grow with over 17 million Facebook fans and 832K+ Twitter followers, plus an expanding presence on Tumblr, Instagram, Vine, and Pinterest.